Solution

Vision Voice worked with AP’s IT team to equip journalists covering the Rio Olympics with the latest mobile app. What’s more, Vision Voice not only enabled all local staff to keep in touch but anyone on AP’s global network with access to the app could contact staff directly with a local extension to extension call, making communication across employees seamless. As journalists spread out over the city to capture breaking news and report from the latest events, Moyes knew that the app needed to work seamlessly onsite, not only to enable real-time reporting but also to validate the investment for the organization and encourage continued adoption of the technology.

“As the Olympics came to a close, many users came up to me and asked, ‘can I keep that app?’ My answer, of course, was an emphatic ‘yes!’ Such a major news event was the perfect opportunity for our team to use the app, test adoption, and build long-term confidence in the platform, particularly when mobile connectivity was crucial for success. When we can bring users closer to technology intended to make their lives easier in the moments that matter most, they value it all the more. From an IT perspective, this is the ideal scenario,”
continued Moyes.

Because the mobile app was so intuitive – with little time for training, to begin with – AP could quickly roll it out for the Rio media team with minimal instruction. Once users installed the app, they could keep the extension and continue enjoying the benefits of a cross-device UX well after the Olympic torch was extinguished. As athletes brought home medals for their countries, AP reporters brought back a UC experience that was second to none.